The more strategic form of graphic design is brand design—defining the visual identity for a person, campaign, company, organization, institution, or idea over a period of time through a number of print and digital materials. It involves telling a story that draws in its target audience and evolves them into dedicated patrons.
Zmak Creative’s brand design services can be as easy as logo, color and typography development ending with a usage guide. Or it can be as advanced as conceptual core message and image development, followed by web, email, social media, stationery, advertising, and publication development, with ongoing graphic design and photography support, and staff training.
Contact Zmak Creative today to start your next branding project.
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